It’s used by organizations with relatively complex websites and strict brand guidelines, giving those key personnel the means to easily update, modify and publish content for the sites while adhering to the guidelines.ĬCM enables multiple people to access and modify a single document, such as a legal document. WCM puts control over the look and feel of a website in the hands of specific, key people. And it helps keep your electronic files organized, enhancing collaboration and sharing. It takes your Everest-sized mountain of printed content––everything from invoices, resumes and contracts to correspondence and research reports––digitizes it, and stores it in a secure repository. Once it’s implemented, you’ll wonder why nobody ever thought of this before.ĮCM eliminates paper documents and the related filing systems. The idea behind an ECM platform is pretty simple: give everyone in the organization easy access to all of the information necessary to make decisions, complete projects, and work with maximum efficiency. As this unstructured content grows, companies large and small are committing an increasing amount of resources to manage it. Much of this content is in email, on your hard drive or in that file or–just somewhere. Such collaboration demands immediate, shared access to documents, files and other resources.
As more and more people around the globe work together, sharing information–accurate information–is critical. We’re creating documents, emails, spreadsheets, presentations and other materials faster and in greater volume than ever before. The right ECM system will help you automate processes, increase productivity, and encourage teams across your business to work better together.Ĭontent is everywhere. In today's business landscape, there are multiple definitions of what ECM is and what role it plays, but here at Atlassian, Enterprise content management (ECM) is defined as the collaborative process of digitally managing and applying a company's information to support its processes and business goals - ensuring that information is easily accessible, and as useful as possible at any point throughout the content lifecycle. The resulting shift has left many industry thought leaders wondering, is it time to rethink how we are defining ECM? Machine learning, cloud technology, and mobile capability present new opportunities for the business, and there are new types of content - video, audio, social - that blur the lines of traditional ECM. Paper is nearing extinction as digitization becomes the new normal. However, over the past few years, ECM has seen a shift towards a more interactive role in the business. Traditionally, Enterprise Content Management (ECM) was confined to the back office, kept as an unstructured - albeit centralized - way to manage a myriad of content.